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MSIG, Food Aid Foundation launch initiative to support B40 families

KUALA LUMPUR: MSIG Insurance (Malaysia) Bhd has partnered with Food Aid Foundation (FAF) to launch the “Pledge A Difference” initiative.

As part of the initiative, MSIG donated RM50,000 directly to FAF, of which RM10,000 is channelled towards providing relief to victims of the floods that happened in December 2021 and January 2022.

The company is also encouraging the public to donate to the charity in its name and has agreed to match those donations on a ringgit-to-ringgit basis, up to a cap of RM30,000.

Once the RM30,000 public donation target is reached, MSIG will contribute an additional RM30,000 to FAF, bringing the total donation to RM110,000.

MSIG chief executive officer Chua Seck Guan said it had been a tough year for many families due to the ongoing pandemic and the floods that had devastated many areas.

“Many people have lost their main sources of income or primary caregivers from Covid-19, and suffered losses and damages to their properties from the floods.

“Through the amazing work of FAF, we are sure that MSIG customers and the public will share this sentiment and contribute generously to FAF, taking advantage of our pledge to match this contribution on a ringgit-to-ringgit basis and therefore doubling the impact of their donations,” he said in a statement today.

FAF is a non-profit governmental organisation (NGO) collects and distributes food to charitable homes, volunteer welfare organisations, low-income families and soup kitchens.

“We are delighted to be working with FAF who does such worthy work. It only takes RM75 to help one family, so we are hoping that our initial contribution, combined with donations from the public and our pledge to match those donations, will raise a total of RM110,000 for FAF, and this will go towards helping over 1,000 families in severe need,” Chua said.

Those interested in donating to FAF and taking advantage of MSIG’s matching contribution pledge can find instructions on the process on the MSIG website.

Donors can participate in the ‘Pledge A Difference’ initiative until Jan 25 2022.

FAF chief executive officer Dr Dalphine Ong is happy to be working with MSIG Malaysia to help vulnerable communities and families.

“We are grateful for the support of both MSIG, its customers and the public whose contribution will make a real difference in the lives of some underprivileged families who have been hit by setbacks of the pandemic and then the floods.

“We encourage everyone, whether affiliated with MSIG or not, to visit our website and learn more about our work at our website,” he said.

The ‘Pledge A Difference’ initiative is just one of several initiatives that MSIG has supported during the past few years as part of its ongoing corporate social responsibility (CSR) programmes, its effort to support several United Nations Sustainable Development Goals and various pandemic-related relief initiatives focused on providing support to the Ministry of Health and frontliners through the crisis.

Source: nst.com.my – 20 January 2022